Product Sampling

Objective:
To actively promote in 200 supermarkets and increase customer awareness and sales of a brand that had been re-launched.
 
Mechanics:
The demonstrators were briefed on the product, its contents, uses, target audience, nutritional values, shelf life and storage recommendation together with serving suggestions. Menu leaflets and money off coupons were designed and produced.
 
Results:
65,700 people were sampled in one day. Sales increased by 533% for the week of the demonstration and increased sales were maintained the following week with a 212% increase against the week prior to the activity.

Concept Launch

Objective:
To set up new instore fixtures and introduce a new sales concept in the UK
 
Mechanics:
Promotional staff were interviewed and selected to client profile. Training sessions were held to educate staff on this new and exciting concept. Every store opening hour was covered by detailed shift scheduling. Teams engaged the public in competitions, sampling, product demonstrations as well as educating the public on the new venture.
 
Results:
Stores had been tasked to achieve specified sales targets and in every case this was quadrupled in the first week with sales being maintained at between 3 and 5 times over target during the next 3 weeks as the activity continued. Following the success of the first launch plans are to extend nationally.