With fierce competition instore becoming more and more
aggressive and marketing budgets being squeezed with
each annual review, it is no surprise that the fight
for increased presence at the Point of Purchase is becoming
an ongoing battle. To this end, it is therefore imperative
that brand managers can justify their spending and gain
added sell through where it counts - at the checkout.
As promotional deals are struck, there is only one
way of guaranteeing that what you have paid for actually
what you get and that is to undertake Compliance Auditing.
This takes time and valuable resources which is why
IQFM have found this to be an increasing growth market.
We will ensure that you do not fall foul of the stores'
obligations to your brand either due to lethargy or
poor communication and whether you have agreed a specific
number of facings or simply increased your store leasing,
we can assure you that you will get your money's worth.
Compliance Auditing is the only way to check that
you are getting the deal you've paid for - don't trust
to luck, trust the professionals - IQFM