There can be nothing worse than discovering that although your brand is in store, it is either being badly portrayed, or worse, receiving no recognition at all. IQFM have assisted many brands through our mystery shopping activity which gives clients the opportunities to find out where the faults lay and rectify them immediately.

A 'mystery shopper' will visit the store/s and discreetly ask questions or gather information on the brand depending on the brief given by the client. Suitable action can be taken at the time or, the information compiled and submitted at the end of the activity.

It is also possible to reward those staff/stores who do well, with vouchers etc, or alternatively leaving behind a 'calling card' of some description such as a sticker, to indicate that they have been visited by a 'mystery shopper'. This additional requirement should be discussed at the time of briefing. This method of field marketing is exceptionally important where new products are concerned and where sales personnel should have received a sufficient level of product knowledge.

A full discussion is recommended prior to the final brief being confirmed in order that IQFM can advise on the best way to approach the opportunity and provide realistic scenarios which will provide the exact information required.