There can be nothing worse than discovering that although
your brand is in store, it is either being badly portrayed,
or worse, receiving no recognition at all. IQFM have
assisted many brands through our mystery shopping activity
which gives clients the opportunities to find out where
the faults lay and rectify them immediately.
A 'mystery shopper' will visit the store/s and discreetly
ask questions or gather information on the brand depending
on the brief given by the client. Suitable action can
be taken at the time or, the information compiled and
submitted at the end of the activity.
It is also possible to reward those staff/stores who
do well, with vouchers etc, or alternatively leaving
behind a 'calling card' of some description such as
a sticker, to indicate that they have been visited by
a 'mystery shopper'. This additional requirement should
be discussed at the time of briefing. This method of
field marketing is exceptionally important where new
products are concerned and where sales personnel should
have received a sufficient level of product knowledge.
A full discussion is recommended prior to the final
brief being confirmed in order that IQFM can advise
on the best way to approach the opportunity and provide
realistic scenarios which will provide the exact information